case study

GoGizmo x Filtero

Unlocking Sales Team Potential through Intelligent Automation

📌 About GoGizmo

GoGizmo is a rapidly growing mobile and gadget retail chain in Chennai, India with a
thriving social media presence, especially on Instagram. Their innovative digital marketing
strategies led to thousands of inbound queries daily, placing significant strain on their
15-member sales team and causing frequent missed opportunities.

🚩 The Challenge

● Overwhelmed Sales Agents: 40% of the team’s daily hours were spent handling
repetitive, low-value chats.
● Delayed Customer Responses: Qualified leads frequently dropped off due to
delayed or inaccurate responses.
● Lost Opportunities: Leads turned cold when specific requested products were
unavailable, with no immediate alternative suggestions or financing options provided.
● Data Fragmentation: Crucial product, pricing, and financing information scattered
across multiple Google Sheets, slowing down response times significantly.

📊 Before Filtero: The Baseline

Metric	Value
Sales Team Size	15 agents
Daily Inbound Leads	~350
Channels	Instagram DMs, website chats
Avg. Chats per Agent/Day	30 chats
Avg. Calls per Agent/Day	30 calls
Time Spent on Junk Leads	70% of daily hours
Lead Drop-Offs	15%+ due to delays
Avg. Sales Conversions per Agent/Week	25 confirmed sales
Monthly Business	₹93 lakhs

Despite high inbound demand, productivity was capped by inefficient processes.

🛠 Filtero’s Solution: Intelligent Automation via Google Sheets

Filtero was seamlessly integrated into GoGizmo’s existing infrastructure—Zoho CRM, Zoho SalesIQ, and multiple Google Sheets. It delivered the following enhancements:

Instant AI-Powered Lead Filtering:

Automatically managed low-value interactions, escalating only qualified leads to human agents.

Contextual, Real-Time Responses:

Instantly retrieved product availability, pricing, and alternative products directly from
multiple Google Sheets.
Explained relevant financing options clearly to customers.
Scheduled store visits via chat interactions and sent automated reminders to
customers, boosting in-store visits and conversions.

Unified Data Management:

Effectively connected fragmented data from multiple sheets into coherent, real-time customer conversations.

Easy, No-Code Customization:

Allowed non-technical team members to update responses, product details, and financing options through intuitive Google Sheets adjustments.

📊 after Filtero: The Baseline

Metric	Value
Sales Team Size	Unchanged (15 agents)
Daily Inbound Leads	Increased to 500
AI-Handled Chat	95%+
Human Agent Focus	High-intent escalations on call
Avg. Chats per Agent/Day	Reduced to 5–6 (high-value only)
Avg. Calls per Agent/Day	Increased to 50+ (targeted calls)
Lead Drop-Offs	0% due to delays
Avg. Sales Conversions per Agent/Week	Increased to 40 confirmed sales
Monthly Business	₹150 Lakhs (60% Growth)

🚀 ROI and Business Value

Revenue Growth: Achieved 60% monthly revenue growth without hiring additional
staff.
Optimized Bandwidth: Freed up 40% of sales team’s time, allowing for focused,
high-impact interactions.
Improved Customer Experience: Reduced response times significantly, improved
clarity on financing options, and boosted store visits through scheduled appointments
and reminders.
Team Productivity: Sales conversions per agent more than doubled, directly
enhancing employee satisfaction and morale.

💬 Client Speak

Before Filtero, our team was drowning in repetitive questions and fragmented data. Now, Filtero’s AI efficiently handles these conversations and provides a bird’s-eye view into each customer’s needs—enabling us to precisely prioritize our time and optimize it for maximum conversions. Our salespeople are happier, more effective, and empowered to focus on what truly matters.

Srinath Bhargav Inside Sales Head , GoGizmo

🔥 Conclusion: Empowering People, Optimizing Processes

By automating routine interactions and intelligently organizing fragmented data, Filtero empowered GoGizmo’s sales team to leverage their true strengths—relationship-building and closing deals. Filtero’s AI acted not as a replacement, but as an indispensable partner, significantly improving customer experience and revenue.

Ready to Achieve Similar Results?

Turn scattered data into smarter, scalable sales interactions.